The mark

A D as a delta

The company's initial drawn as a delta: two straight strokes meeting at the point, and the stem open in the middle. Delta is the letter of difference. The opening is where you come in.

• Difference

  In mathematics, delta is the distance between two states. It is what we measure: before and after, with a number.

• Open stem

  On the left, the letter opens. That is where we listen to what the client needs, before drawing any path.

• Closed point

  On the right, the two strokes meet: the path, defined and sure. That is where the work goes.

How the brand is written

Symbol and name together, in one colour. The name in lower case; the descriptor in spaced capitals. Never in a frame, never with a gradient, never with the letters "ia" highlighted.

One accent colour

Cool grey, graphite, and a single green. The green is an instrument, not a party: it marks what is decided and what is measured, and little else.

• Graphite The page
• Paper The text
• Support Labels and sources
• Accent What is decided and what is measured

Two families, two weights

One grotesque for what is read, one mono for what is measured. Hierarchy comes from size, colour and space, never from weight.

Aa Bb Cc 0123456789

Aa Bb Cc 0123456789 · R$ 1.234,56